Tag: TV

For most customers in any kind of business, retail pricing is important. In other words, we need to stick with the exact retail price of the product or service given by the company itself. Why retail pricing is very important for all of us in terms of business relationships? Let us try to give you an example of a business that sticks to their retail price. For example, a computer shop in the mall sells personal computers (PC), laptops, printers and other accessories that are related to technology. It is quite normal for you to ask about their respective retail prices.

If you are interested in buying a laptop, there are two different kinds of prices. They are called as the selling price (SRP) and the monthly installment price (MIP). When it comes to selling price, it is the exact normal price being set by the seller to you. If you are going to buy an ASUS laptop that is worth $400, it is the exact retail price. For this kind of price, you can pay it through cash or credit card. It really depends on the seller itself, whether he or she accepts credit card for a product with selling retail price.

On the other hand, monthly installment price is where you pay for the product on a monthly basis. If you compare it with an exact price, it seems that you will do it by means of down payment. Products that are having their own retail price shall be paid in full by cash or credit card. But for products that are on installment basis, you can pay it at a lower price every month. In the end, you will realize that monthly installments are more expensive than buying the product with the exact retail price.

The same thing goes to cable or digital television providers. For most companies like this, they are accepting payments in a subscription basis. It means that you are paying them in a recurring process. Their products and bundle packages are having their own retail prices, and it’s on selling mode. You are not paying them in full or monthly installment basis. Instead you are paying them in terms of subscriptions. You are subscribing to a product that gains you access and features in the world of cable television. Unlike monthly installments, it is difficult for you to cancel it.

Subscriptions are very easy to cancel anytime in case you are not satisfied with it. The cable TV company made a promise to their customers about the different deals in subscribing with one of their TV bundles. In other words, they will give you the money back guarantees for you to be sure that risk is not involved here. If you are not satisfied with the product subscribed in your respective cable television provider, you can file a request to their customer service about the cancellation of your deal. This is how important for us to know about the exact prices of our products, and we should not make any bad decisions at all.

Now more than ever there is a focus on what products and services should and should not be advertised to the masses. On a daily basis we are bombarded by thousands of promotional messages, brand names and strap lines that on a subconscious level can shape our buying patterns and brand associations from birth. The young are a key demographic many advertisers target as they after all will be the future and if a child has a positive brand association at a young age it is likely to remain positive throughout the rest of their lives.

With this in mind, the government have been placing restrictions on the types of advertising that can be seen on TV and in stores that can affect not only the young, but the entire population. For example, in a bid to reduce obesity rates in the country, fast food advertising has been banned from television during prime time hours that would likely be seen by the hundreds of thousands of young children throughout the UK.

However, not only has the fast food industry been hit, but cigarette advertisements in print mediums were banned as long ago as 2005 and with talks of cigarette displays being banned in stores across the country, the tobacco industry has perhaps just received another nail in the coffin – the biggest since the rise in the legal age for smoking back in October 2007.

The alcohol industry has also been hit hard with recent calls for a complete ban on the advertising of alcoholic drinks on the TV in order to help curb the sharp rise in binge drinking. In a bid to remain ethical and become more socially responsible for the products they sell, the UK’s leading suppliers of alcoholic drinks have teamed up with the government and the Portman group to promote responsible drinking with a mixture of shocking -don’t do drunk- and -drink responsibly- campaigns across the cinema and television mediums.

Although these industries have been hit hard by these regulations, like any good business, they are adapting and changing by using other channels to advertise through. The likes of McDonalds have advertised heavily online within recent years by promoting a healthier menu and their own nutrition drive, which informs customers about the nutritional value of their food; countering the criticism from various obesity groups and one of their biggest opponents, the British Heart Foundation. This drive has proved successful for the fast food chain, as advertising of their healthier snack range on the -Kids Zone- of their website has gone down well with parents and health activists alike.

With tobacco products being placed below the shop counters, the traditional wall mounted shop fittings behind the kiosks will be no more and a more portable display will need to be introduced that can be brought out from below the counter, allowing staff easy access to the products on sale. Several companies have already addressed the requirement for alternative shop fittings and storage solutions in order to help retailers make the transition. However, although shops have been affected, international online tobacco stores may see a rise in demand as the industry develops more of an online presence to make up for any potential lost sales through retailers.

Although measures have been taken to help promote healthier brand associations for the next generation of spenders, there will always be something out there that needs censorship. Advertisement censorship can dramatically impact on certain industries, but as long as businesses can adapt and be imaginative with their point of sale material and target customers through new and emerging channels, they will be able to combat these challenges.

Daniel Collins writes on a number of topics on behalf of a digital marketing agency and a variety of clients. As such, this article is to be considered a professional piece with business interests in mind.

A considerable number of people with TV aerials in Hertford will know of retail expert Mary Portas. The shopping guru, who has had an illustrious career with several firms, including TopShop and Harvey Nichols, may be invited to the area as part of her government-based review of declining town centres.

Many other those with aerial installations in Hertford will have seen her on their screens and some may also have read books written by the expert.

According to reports in the Hertfordshire Mercury, the 49-year-old businesswoman, who has appeared in television series such as Mary Queen of Shops and Secret Shopper, is conducting her review for the Department for Business, Innovation and Skills.

Commenting on the possibility, East Hertfordshire Council leader Tony Jackson said he hoped he could secure the visit. He added: “She seems to me to be somebody who knows how retail works and I think she commands a lot of respect from people she’s connected with.

“I think we would be very interested in anybody with the degree of expertise that she’s got being able to make a constructive contribution. I think she’s got credibility. She’s become a celebrity on the back of her experience.”

Meanwhile, Councillor Jackson went on to say he is not worried about the impact on local shops of the opening of a new supermarket in the area. On this issue, he remarked: “Supermarkets and traders can operate side by side. You can’t get away from the fact that supermarkets exist and survive because people use them.”

If and when Portas does arrive in the town to conduct the work, those with TV aerials in Hertford, including people who have benefited from aerial installations in Hertford recently, will no doubt find out about the development via their local news providers on television, online and in print.

The Article is written by www.aerialforce.co.uk/tv-aerials-hertford providing Aerial Repairs Hertford and Tv Aerials Hertford. Visit http://www.aerialforce.co.uk/tv-aerials-hertford for more information on www.aerialforce.co.uk/tv-aerials-hertford Products and Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links and this copyright statement must be included. Visit www.aerialforce.co.uk/tv-aerials-hertford for more services!

If you are interested in installing an interactive touch screen in a public, unsupervised location, it is recommended that an embedded touch screen solution be used. There are several different types of touch screen technologies, including Infrared IR Bezels which are placed over the top of the physical display.

Although IR Bezels are tremendously useful and powerful, not to mention easy to setup and implement, this may not be the right fit for high traffic public places. You should consult with a touch screen specialist if you have questions regarding touch screen technology and what type will be the best for your application or desired result.

An embedded touch screen solution is most likely going to utilize capacitive interactive touch screen technology which senses the location of the user’s touch of a finger or stylus on the surface itself. This type of technology is made possible with a thru-glass touch screen film that is applied to the substrate behind and out of physical contact with the user.

Let’s face the facts that occasionally there is the possibility for prying fingers and hands to want to touch things that are not supposed to be touched. It is recommended that you consider the implications of leaving your components exposed for high traffic, non-monitored public places such as airports, train stations, etc.

You have probably heard this statement in your lifetime, “Use the right tool for the right job.” That is exactly what we are endeavoring to communicate to you. Be sure that you have the right tool for the intended purpose and desired result.

By using this type of product behind the surface of the display, you can limit the exposure of technology and increase usability effectiveness at the same time. Embedded touch screen solutions give you the opportunity to create an interactive display out of traditional flat panel TV’s. You can also create interactive digital displays from any glass or clear plastic surface, changing it into a fully functioning touch screen.

Often this is a perfect solution for large format displays at tradeshows and retail storefront displays. By embedding the touch screen behind the touchable surface a very safe haven for the technology is created. This will also provide a futuristic and very intriguing environment to engage potential clients.

Rear projection film screens are often used with embedded touch screens, providing AV integrators, business owners and end users, architects and designers with the flexibility and scalability demanded in a world that will accept no less. Integrating the technologies is part of pulling it all together and can easily be accomplished with a few brief tutorials.

Go ahead and think “Big”. Both rear projection films and embedded touch screens are available in small to large format standard sizes, up to 126″ Diagonal Widescreens with the capability of being customized to your requirements.

Connection of the embedded touch screen to the brain or computer that recognizes the user’s touch is made possible through the use of a standard USB cable. This is commonly known as a USB touch screen and makes integration a breeze. Setup is as simple as installing the capacitive touch screen film behind the substrate and then you apply your rear projection film to the touch film. If you are using a traditional flat screen TV the process is a little different and you should contact your consultant or dealer for the correct procedure.

Once installation of hardware is complete, you can install the required drivers and plug in the USB cable. Calibration is simple and requires the touching of a few highlighted points on the display. Now you are set. Although you can use the touch screen for anything that you would normally use the computer’s mouse for, most often custom software or programs are incorporated to enhance and make the most of the touch screen capabilities.

If true multi-touch functionality is a feature you require from your touch screen, be sure to mention that to your customer service representative as it may make a difference in the product that is specified. Should you have questions or specific application requirements regarding embedded touch screens, it is recommended that you consult with a professional before purchasing this technology.

Technology is changing the shopping habits of buyers. Compete recently conducted a survey that reported a rapid increase in the number of people using their mobile devices for shopping. In fact, half of the population using smartphones and tablets are being converted into mobile shoppers. And it is just not the convenience of mobility that encourages buyers for mobile shopping as a considerable number of consumers do mobile shopping at home.

Based on the buying trends of the people, it is predicted that mobile market is expected to hit $1.5 trillion in 2013 and the figure is mostly likely to double in 2017, reaching more than $3 trillion. There are various technological developed that contributed to the growing popularity of mobile shopping.

One of such technologies is the image recognition technology that allows buyers to shop for items using their mobile devices by snapping a photo. All you need to do is take a picture of the item you want to buy and the technology will recognize the image and will take you to a website selling the same product. This is one of the main ingredients of any augmented reality retail shopping and is making mobile shopping a popular trend. Image recognition is also using 3D objects these days, though it was initially limited to product catalogues, TV ads and print ads.

The mobile apps, specifically the augmented reality apps for smartphones and tablets, have also proved beneficial for m-commerce. These augmented reality apps put an individual picture on the product, which the buyers need to scan using the app. In return, the augmented reality app will provide information about the product including its ingredients, prices, manufacture and expire date as well as information about its quality, user reviews and other additional data. Brands like Sephora triggered 150% growth in their mobile shopping using such AR technology.

Mobile shopping can also be benefitted by online brand engagement. Many retailers and m-commerce companies are using the mobile version of social media channels like Facebook, Pinterest and Twitter to promote their product offerings to empower brand value. They use tools like opportunity for comments, “Like” buttons and pictures to grow brand awareness.

Thus it is clear that it is worth investing on mobile applications. More than half of the mobile shoppers install at least a shopping application on their tablets and smartphones and many of them using more than one application. And among these shopping apps the most popular are the mobile shopping retailer apps, coupon applications and loyalty card organizers.

Thus, retailers must focus more on creating killer mobile applications for better sales and growth in their m-commerce. And while developing applications to facilitate mobile shopping experience of their consumers, they must make sure that the app is unique. Instead of mirroring your main site, offer some exclusive content through your app to encourage your buyers to download them and use them again and again. Also, the app should be simple and easy to use. Add push notifications to your app and make it social by integrating popular social platforms. Finally, to allow more interaction with your m-commerce site, link the augmented reality app the in-store activities.