Month: May 2018

Your retail clothing store’s business plan requires a well-thought out customer analysis which describes what type of customers will make your store succeed.

Not Too Broad, Not Too Narrow

When choosing your customer target markets, make sure that they are neither too broad nor too narrow. The broader a target market, the more expensive and difficult to reach it and sell to it. For example, if the target market is simply “Residents of the Tri-state Area” this will tell you and readers little about the most effective means of reaching them.

Think further about who the most profitable customers within these broader markets will be and whether there are distinct groups of profitable customers worth mentioning. Profitable here refers to the total revenue that a certain customer will bring in through clothing purchases over a certain period, the customer’s likelihood to remain loyal and keep purchasing after that period, and the cost of achieving that customer through marketing and sales work.

If customer groups are too small, readers will be concerned that there isn’t enough potential revenue from the target markets for the store to show a profit. Remember that readers will not believe that you can ever achieve 100% of a market. You have to show that you will be able to break even with much smaller market shares, especially in the early days of your store.

Three or Four Segments Is Good Enough

To prove the excellence of your store’s potential, you may be tempted to write a list of target markets segments that you can target. Resist this temptation, and clearly show your focus on three or four segments at most for the short-term. If the amount of revenues that you can achieve from these groups seems limited over time, then you can go on to describe some future target markets, labeled as such, to detail the next steps the company can take when the original targets are tapped out.

Customer Values

For customers in each segment you describe, write about their specific reasons to buy from your store based on their values. Show the difference between each segment, because if two segments have the same values and needs, they could probably be lumped together as one. Don’t detail your promotion methods and product line again here as a way of explanation – those are covered elsewhere in your plan. Do be clear as to why each group listed is a good target for your clothing store.

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Would you like to work in the retail industry? If you possess any of the following skills apply now!

Some of the main duties for a general position in the retail industry in a shop such as a department store or a boutique, working as a sales assistant will require the following skills:-

Ability to interact well with people.
Greet customers and ensure their needs are met.
To offer help and assistance in locating/obtaining a particular product make/size/model.
To make recommendations, such as, to place an order or to call another store regarding the item required if its out of stock and place the order for the customer.
To make recommendations regarding the product/merchandise.
Provide gift-wrapping and packing services.
To be able to use a cash register efficiently and ensure vouchers, coupons and cash are kept in order.
Process cash/credit payments.
Answer questions and queries.
Keep the environment clean/tidy (wipe down counters/shelves).

It is essential to maintain as much knowledge as possible regarding sales and promotions whilst also ensuring that you know what the companys policies and procedures are regarding exchanging/payment of goods.

Always maintain all essential security regulations are met.

Depending on the product sometimes it will be necessary to provide a demonstration of its use or operation and give advice on the maintenance of the item(s).

Other duties may involve:-
Maintaining the stores sales records.
Balancing the cash register and making deposits.
Pricing items correctly and visibly.
Creating attractive displays to promote the companys sales.
Preparing sales slips and contracts.
Making delivery arrangements.
Selling insurance and service policies for goods purchased.
Having the ability to stock take.
Being aware and knowledgeable regarding security threats and keeping an eye out for theft.

Whether you decide to work for a large department store or a corner shop or even a small boutique on the high street, the job role for a retailer is endless and full of career opportunities too. There is always plenty of overtime on offer and flexibility regarding hours of work.

Retail sales jobs are of utmost importance to the company that is making the sales. A sales job helps the company make profits as a salesperson acts as a bridge between the manufacturer and the target customer group. In retail sales employment the responsibility is huge. One has to make sure that all goods are properly accounted for and sold. The retail industry is big right now and is generating a huge number of jobs that one can apply for. In retail sales customer service jobs, rather than educational qualifications what one requires is a presence of mind and a charming personality with good interactive skills. A retail salesperson plays an extremely important role as it is his/her duty to make the sales and ensure that all the goods are sold out. Contrary to popular belief a retail salesperson is paid sufficiently and there is enough scope for climbing up the ladder. As there are a large number of employees in retail sales the competition is fierce and you have to stand out and prove yourself to be exceptional in order to achieve the promotion to the next level. A few personality traits such as a pleasant personable appearance, good behavior, people skills are guaranteed to impress the retail sales recruiter.

It is the responsibility of the retail sales employees to decide which items are fast moving off the shelves and must be replaced at all times. These are the items that are the most in demand by customers and must at all times be kept well-stocked. The entire industry is keeping an eye on which products a customer needs and which ones are not selling much. As a retail salesperson your observation skills can help the industry decide which products to up regulate and which to not.

In a retail sales job you are required to possess charm of manner and a pleasant friendly attitude. Your job description will require regular interaction with the general public and it will be your duty to calm down irate customers. To climb to managerial position you need a graduation degree but what matters more is how good you are at your job. Thus retail sales management jobs are much in demand.

If you wish to elevate your position to a higher one there are a few things that you need to not do. The first is you cannot throw attitude while dealing with customers. Any show of temper tantrums is not appreciated. Going overboard to impress your employer and oiling him/her is a strict no-no. Taking rejection of your sales pitch personally will not get you far with your employer either. You need to enjoy what you do and have the right enthusiasm for your job. This will catch your employers eye. Being dull or bored at your job will take you nowhere. Thus with the right kind of attitude you will excel in a retail sales job and have the opportunity to better your position.

Most of us have been to a retail store before, whether it has been to buy a new outfit, special occasion jewelry or appliances for our home. One thing that plays an important part in the retail industry is the history of retails sales.

The Sears and Roebuck store is one of the first well renowned retail stores to ever open up. The store started off as a mail order business that sold things such as clothing, shoes and household items in their very own catalog. Their first retail store opened up in 1925 and branched from a clothing catalog with household items to a large retailer. Since then it has had success with the addition of automotive, lawn and garden as well as optometry.

Retail sales tend to increase every year with the addition of new stores coming onto the market. Clothing and mass merchant stores such as Wal-Mart tend to have significant increases in retails sales by their main selling points that reel customers in are their commitment to have the lowest prices and also to remain competitive with other merchants that sell the same or similar items.

Retailers have used many tools in the past to be able to attract customers and generate a higher amount of retail sales. Advertising in newspapers and magazines contribute to a high amount of aid in overall sales. Holding customer appreciation days where special offers are utilized as well as free giveaways to provide customers with the incentive to buy more at their store.

Retail sales increase on one of the biggest shopping days of the year called Black Friday. Black Friday has been a shopping tradition for centuries and has led to a nationwide phenomenon. Black Friday is held the day after Thanksgiving and offers some of the biggest savings to shoppers for the entire year. Most people do 80% of their holiday shopping on Black Friday. Stores compete for each other’s business by offering shoppers incentives and price reductions on high ticket items such as computers, clothes and small appliances.

Retail sales have changed over the years by becoming more comforting to shoppers by introducing their own credit cards for preferred shoppers, special hours for shoppers to come in and receive early bird incentives and also restaurants and day care centers built right into the stores. Many retailers also offer a hands on approach to their retail items, allowing customers to try out items before they buy them right at the store.

Retail sales has evolved in the past decade as allowing customers the opportunity to participate in a more enjoyable shopping experience than ever before therefore making a positive impact on the history of retail sales.