Month: October 2017

Advertising Your Retail Store With Article Advertising

This is a free method to advertise your local business. This method targets only the people who are interested in what you have to offer, and nobody else. This method will work for almost any product. It’s called article marketing. You simply provide expert advice in the form of short written articles that are very easy for a person to find online. When someone does an online search in your subject area, you want something you wrote to be one of the first things they find. It’s easy, just about automatic, and free.

Now, what if you don’t know how to submit articles?

You really do. Have you ever had a customer ask you a question? That question can be used as the headline for your article.

Have you ever answered that question? The answer you gave is the body of the article itself.

Just make a quick list of the 12 to 15 most commonly asked questions, about what you sell. Now make a list of questions your best customers should ask, but don’t. You may end up with a list of a few hundred questions. Now, give your best answer to the questions in a conversational way. Write the same way you talk. When you’re done, just make sure the spelling is correct, and you’re all set.

Now, how does writing articles help you sell?

When people type in search words in their search engine, the local results tend to come up first. If the search words they type in are included in your article headline, your article will be one of the first things they see listed. You can then help the reader by giving them information they need to make a buying decision. And who are they going to buy from? Most likely you. Why? Because nobody else in your area has written an article to answer their specific question.

Now you aren’t just promoting something, you’re the expert. You become the “Go To Guy” in your industry. Your article establishes you as an expert, but it also generates trust in dealing with you. Your article content shortens the buying cycle.

Now, people going online are far more likely to be looking for information, than just looking to buy something, so your article has to give them information. this can’t just be a sales pitch. Your article should be written with real information that they are looking for.

Every week I have several people come into my retail store to specifically buy from me, because they either read an article on the question they wanted answered, or they saw a video online that answered their question. This idea will help you whether you own a retail store, a business out of your home, a professional service, or any other kind of business. And no, you don’t have to be a writer.

Where do you send your articles so that people can find them? This article directory, that has hosted this article is certainly a start. Just do a search for “article directories” on Google. There is even article submission software that will submit the article for you. Just type in “Article submission software” and you’ll find several good ones.

Be sure, at the end of your article, to include a link to your business website. Links from relevant content, like your article help you in the search engine rankings. They also help the reader find you. This is called a resource box. Be sure to describe your business, and give your location, if you are trying to attract local business.

Trust me, this idea works.

How to Improve Your Chances of Getting a Retail Job

Are you looking for a new job? Would you like that position to be in the retail industry? Common positions in retail include sales associates, cashiers, stockers, assistant managers, and store managers. While some individuals claim retail jobs are the easiest to score, you can improve your chances of getting a retail job with these tips.

Have Customer Service Experience

The more retail and customer experience you have, the better your chances are for landing a job. Retail jobs are best for those who have some familiarity in customer service. Please note that customer service encompasses a lot. For example, say you are and adult who was laid off from your job as a secretary at a doctor’s office. Although you don’t have any retail job experience, you do have experience dealing with customers over-the-phone and face-to-face; this is always a plus.

Describe Yourself as a People-Person

When you have a retail job, you come face-to-face with the general public. For instance, even a stocker at a grocery store is likely to encounter customers. In fact, those customers might even stop and ask for assistance. Having customer service experience is a plus, but so is describing yourself as a people-person. What exactly is a people-person? It is someone who honestly enjoys being around and helping others. So say you are a high school student looking for a retail job. If you don’t have any customer service experience to mention during the job interview, go into detail about how you enjoy helping others.

Be Able to Perform Different Tasks

As previously stated, a few of the most common retail jobs include a sales person, cashier, or stocker. While you will likely be hired for one of these positions, it might help your chances of getting the job if you state you can perform all of these tasks and would be willing to do so. In today’s society, employers like to get employees who can perform multiple tasks, as it enables them to get the best value for their money.

Visit SpotThings.com to perform a free search on thousands of job sites at once. Find retail jobs and more with ease.

Commercial Remodeling Guidelines For Retail Stores

A successful commercial remodeling project should make the retail location look more attractive and welcoming, while also increasing efficiency and comfort for employees. If you are giving your retail space a facelift, consider the following tips to help you give your location a leg up on the competition.

Find a Reliable Contractor
Remodeling takes away from the time your store is open to customers, so it’s crucial to hire a contractor who meets deadlines. Additionally, look for commercial construction contractors that are licensed, bonded, and insured. Do not be afraid to ask a contractor to meet with you before you make a final hiring decision. If a contractor does not arrive to a preliminary meeting on time, you may have good clue about what working with him will be like.

Make a Great First Impression
First impressions are important, especially for retail stores. Aim for a look that intrigues and welcomes customers. To make your customers feel safe, create a layout that allows a visual scan of the entire store upon entrance. Further enhance the customer experience with shelving units that are not too tall, aisle spaces that are comfortably wide and merchandise that is beautifully arranged in a logical manner.

Use Light to Your Advantage
Lighting can create a certain mood and spotlight products you want to accentuate. Consider using low ambient light with track lights to point customers to featured merchandise. To create a relaxed mood while complementing products, build lights into shelves and custom cabinets.

Paint According to Your Goals
Different colors trigger different emotions. For example, the color orange makes most people feel cheerful. Paint your retail space in a color that will help you achieve your commercial goals.

If you own a bakery, it would be wise to choose the color red, which is known to make individuals feel hungry. Green is a color that can trigger emotions such as growth, health and hope–great for a location that promotes wellness or sells plants. The color blue promotes the feeling of love, tranquility, acceptance and understanding–perfect for a retail store that sells spa products or gifts. Yellow is known to boost a customer’s memory and can help them feel joyful, smart and organized–ideal for a store that sells stationery products or organization solutions. Use colors to produce emotions that complement your product line.

Remodel to Enhance Your Brand
Northwestern University professor of marketing Philip Kotler has written, “In some cases, the place, more specifically the atmosphere of the place, is more influential than the product itself in the purchasing decision.” In this way, retail remodeling can enhance your brand.

Retail space remodeling can be an intimidating process. However, as providers of Portland remodeling services, we here at Sitka Projects can say that retail owners who plan carefully achieve excellent remodeling results. Knowing your target audience and having a firm grasp on your goals for the customer experience are the first steps in making a mediocre retail space explode with life.

Office And Retail Spaces Available At Vatika Mindscapes, Faridabad

Vatika Group, a leading real estate developer, has launched a commercial project, Vatika Mindscapes at Mathura road, Faridabad. Vatika Mindscapes, Faridabad is providing both Office and Retail spaces. Office spaces of various sizes with floor to floor height of 5 mtrs on ground floors and 3.85 mtrs. on other floors is available. Designed by Singapore-based architects, WarnerwongVatika MindscapesFaridabad provides great business environment with best facilities possible in India. The complex has provision for all facilities and features that are indispensible in the modern corporate world. Innovative floor plan of this complex, optimizes space utilization. There are two towers, Tower-A and Tower-B with heights G+13 and G+11 respectively, present in the complex. Ground floor has been designed to accommodate corporate and retail spaces and eateries while office blocks vary in heights from G+13 to G+11 with varying floor plate sizes.
Location of Vatika Mindscapes project in Faridabad is on the main Mathura Road (NH2 Expressway) and is just 5 Minutes drive from the adjoining commercial hubs of Mohan Cooperative Industrial estate and Jasola. Badarpur metro station is at a walking distance from the complex. This will make travelling convenient for people working in the complex. Besides metro link the site is well connected to all parts of Delhi, Noida and Faridabad through road. Retail joints, 4 star hotel, Restaurants, Food-courts, ATMs, Cafeteria and Health club will provide a 360-degree experience to the approximately 12,000 professionals working at Vatika Mindscapes. In return these business establishments will get sound business on account of professionals working in the complex. Because of its close vicinity to many residential colonies and commercial hub of Mohan Cooperative Industrial estate, retail joints, Restaurants, Food-courts, Cafeteria etc., in the complex will receive great business.
The complex boasts of amenities like Passenger elevators, Separate lift for movement of goods and materials, provision for surface parking, multilevel basement parking, power supply from the DHVBNL with 100% power backup through DG sets, Telephone, Voice and Data connectivity through multiple service providers and proper HVAC system. The complex will have security at Main entrance, Main Lift Lobby, Basement Lift Lobbies and Staircases.
Vatika Mindscapes, Mathura road, Faridabad will interest not only those, who want to run their own businesses from there, but also those who want to buy property for rent or lease purpose. It is also bound to interest investors who plan to sell their properties at a premium. Withcommercial propertyprices appreciating at a healthy rate in Faridabad, buying space in a well located office cum retail hub, purely for investment purpose is not a bad idea.
Vatika Mindscapes, Mathura road, Faridabad is being developed by Vatika Group, a leading real estate developer of India, developing both residential and commercial projects.

Point of Sales Provides Computerized Marketing and Management for Retail and Restaurants

Retail POS software as well as food-service software is available for computerized management; this managerial tool is an exceptional product that minimizes waste and streamlines management tasks providing a smooth running business. Learn more about how this incredible program can benefit your establishment. Point of sales is used in both retail and food industry establishments. This incredible management tool is adaptable for a variety of styles and sizes including sit-down restaurants, delivery only, sub shops, cafs, multi-store chains, hair salons, dry cleaners, Laundromats, and party supply stores. The customizable program is made adaptable for multiple operations providing managing and marketing tools suitable for small one store establishments as well as large multi-store chains. The unique software provides marketing tools through automated customer incentives. The point of sales is designed for easy use and implementation into an existing or new establishment. 12 months of free technical support as well as free training classes are provided. The customizable program provides the ability to select specific managerial tools that specifically meet your industry needs. Transform your business in a timely manner by removing unnecessary waste, multiple wages produced by employee hours, increasing your customer satisfaction and customer base. Learn more about how this system can provide your establishment with an increased profit margin. There are a large amount of options available in the retail POS software and restaurant POS systems. Customized systems allow business owners to select managerial tasks that meet their immediate needs. Affordable options are available for transitioning the business into computerized management. One option is to have the software installed onto the establishments pre-existing equipment. This is the most cost-effective option. The second option is to have the software arrive preinstalled on brand-new, state-of-the-art computer equipment. This option provides exceptional quality and is easily installed into the establishment by plugging it in. Experts provide training and assistance on an ongoing basis. This one system provides multiple tasks that cost the establishment much in manager and employee wages. Streamlining these tasks creates the streamlining of wage expenses and eliminates human error. Product ordering, inventory control, employee management of hours, customer incentives, multi-store/multi-register communication, payroll, gift cards, and a number of other options are completed through computerized transactions which removes human error and implements positive, smooth flowing management. Computerized management provides a smooth running business while effectively removing hidden waste through excess product purchasing, customer dissatisfaction, inconsistency, and more. Put an end to waste with retail POS software and restaurant POS systems. These systems provide successful management tasks that remove waste and highlight potential. Marketing strategies highlight potential through providing customer incentives that build community awareness and encourage word-of-mouth advertising by amplifying current customers. Automated e-mails announcing daily specials are sent, printed coupons on the back of receipts are provided, birthday incentives are incorporated, gift cards are easily printed and produced in store, and more. Customer appreciation is a strong marketing foundation that is strengthening businesses and creating community awareness. It is proven that it is seven times easier to maintain a current customer than it is to gain a new one. It is cost-effective to maintain current customers through automated incentives especially when compared to inviting new customers through scattered marketing techniques which involve mass mailings. Mass mailing sending out coupons are proven to produce minimal outcomes. Customer incentives provide discounts for current customers encouraging them to return again and again which produces a strong customer base with minimal cost. For maximum results and minimal cost the automated customer appreciation program is the answer. Learn more about the many benefits associated with point of sales by contacting an expert today.

POS Nation is your source for Restaurant POS Systems and Point Of Sales systems.